cost of ecommerce website development in Kenya

What is the Cost of Ecommerce Website Development in Kenya?

The cost of ecommerce website is often reflective of the quality, features, and level of customization required and level of expertise. An ecommerce website development is a worthwhile investment for many business ventures, however it's crucial to identify your specific needs, market conditions, and long-term goals. Thus it is important to contract experienced ecommerce web developers in Kenya to determine the specific needs of your ecommerce business and who will offer you value for your money.

Ecommerce Website Cost in Kenya

When it comes to building an ecommerce business website in Kenya, were offer world class cost effective ecommerce development and marketing services. Are you considering having an ecommerce website built or are you looking at redesigning your existing ecommerce store? Delve further to find out about the various ecommerce website cost considerations in Kenya that influence the final website cost. So, just how much does an ecommerce website cost in Kenya? This is one of most lingering question we get asked. Generally, there is no one-size-fits-all when it comes to ecommerce website costing.

Building a website especially an ecommerce site involves various costs; the estimated cost of an ecommerce website for new stores approximately ranges from 190K to 1.5M in Kenya. Expect the prices to change based on factors such as design, customisation, integration, and size of products catalog. Remember, price is a terrible indicator of how effective your ecommerce website will be at bringing you business. We provide individuals and business with effective, flexible, scalable and competitively priced ecommerce website design services in Kenya.

We are expert ecommerce website designers Kenya ecommerce website designers Kenya dedicated in creating outstanding ecommerce websites that generate qualified leads and conversions for small and medium sized business. To stay ahead of the competition, you ought to have an effective online store. As a top ecommerce development company in Kenya, we offer a range of web development services that ensure you online store stands out.

Design and User Experience (UI/UX)

The visual appeal and user experience of your e-commerce website significantly influences its success. For your ecommerce site to standout, you need unique UI/UX tailored to your distinct brand identity and optimized to offer exceptional user experience. This requires significant investment in design and front-end development

Functionality and Features

Basic features
Core e-commerce functionalities like product listings, shopping cart, checkout process, and payment gateway integration are fundamental and represent baseline costs
Advanced features
Incorporating features such as customer accounts, wish lists, product reviews, advanced search filters, multi-currency support, multilingual capabilities, loyalty programs, CRM integration, ERP integration, and custom shipping options will increase development complexity and, consequently, the cost. Each unique feature or integration adds to the overall expense.

Development Complexity

Number of products
A large inventory requires more complex database management and potentially more sophisticated product management features
Integrations
Integration services connecting your e-commerce site with third-party systems like payment gateways, inventory management systems, shipping providers, CRM, or marketing automation tools adds to overall development costs
Customization
The degree of customization required for the platform, features, and design directly impacts the development hours and cost

Maintenance and Recurring Costs

Hosting
The cost of hosting varies based on the size of the store, traffic volume, and type of hosting (shared, VPS, dedicated, or cloud)
Security
Implementing SSL certificates, payment gateway security, and ongoing security audits are essential and incur costs
Support & Maintenance
Your ecommerce website needs access to technical support for ongoing maintenance, updates and bug fixes to ensure security, functionality, and relevancy in the current market.
Marketing and SEO
While not directly part of development, ongoing digital marketing, search engine optimization (SEO), and advertising are crucial for driving traffic and sales, representing a significant operational cost

Mobile Responsiveness/App Development

To offer a a seamless shopping experience across devices whether handheld devices like smartphones and tablets or desktops computers, you ecommerce website must be fully responsive. At Nichewebcreation, this is a standard practise. with years of experience in ecommerce web development, our Kenya design agency has a proven track record of delivering mobile responsive ecommerce designs. Mobile responsiveness is critical and is factored in ecommerce design and development cost. If you are looking to develop a dedicated mobile application to work intadem with your main online store will add a separate and significant cost.

website will cost piece by piece

How much does an Ecommerce website really cost in Kenya?

The more complex an ecommerce website is, the more it is likely to cost. Simple ecommerce websites can start from as little as 40k, but if you are looking to generate more leads and revenue other than just get your name onto a domain then you’ll need to investment more, wether through time or money.

Otherwise it's a waste of resources, because people probably won’t find your ecommerce website, since it hasn’t been promoted online and those that do find it, probably won’t be too impressed by it since it hasn’t been designed from top to bottom to resonate with your target customers.

On the contrary, an effective website is a well thought out and designed site, coupled with online marketing like SEO and social media marketing for instance – it's the kind of stellar ecommerce website to go for - the kind of online store that would not only attract lots of new visitors, but would also persuade them to do business with you. This kind of ecommerce design of course comes with a higher price tag.

For a well designed ecommerce site, the cost could be anywhere from 150K depending on functionality, and with online marketing costing from 50K per month, again depending on how much you want to promote your business and website.

investing in ecommerce website
What you are getting for your money?

Is it really worth investing hundred of thousands into an ecommerce website?

Truth be told, anyone can build a website virtually for free, and get you a web presence, but if I know you better, you're a serious businessman looking for customers and revenue not merely a presence on the internet.

For a basic ecommerce website, it will probably cost around 45K - this for a website that will pretty much just sit there in cyberspace, not doing that much. Honestly, a website that does not generate leads and sales, is an expense and a waste of money. To the untrained eye, an ecommerce website is just an ecommerce website whether DIY website builder or professional website it doesn't really matter.

Discuss your Ecommerce Business Website Development

Get in touch with our best ecommerce developers for a cost effective ecommerce business website

Discuss your Ecommerce Business Website Development
Your website is an asset

A Website Shouldn’t Be Considered an Expense

Often your website is intangible, and its worth is only appreciated once the business starts raking in tidy sums of money from increased sales as a result of wider customer base. Factors that makes a website useful, engaging and beautiful like clean and informative copy, call to actions, analytics, search optimization, reviews & ratings are important elements of an effective website and work together to make your ecommerce website a worthwhile investment. However in order to cut cost, they are the most overlooked elements.

Unfortunately, businesses tend to focus more on getting the lowest ecommerce design cost, and more often than not it ends up costing an arm and in lost sales and overhaulling the whole website to fix mistakes. This realisation normally occurs when no results are forthcoming even after spending money in marketing the site.

An ecommerce website is an important asset whose ultimate goal is to generate qualified leads that convert to return customers thus any business needs to invest accordingly on their ecommerce website to achieve their desired goals of increased leads and sales.

Your ecommerce website is a valuable asset, but if it doesn't convert it is an expense no matter how little (or how much) you paid for it.

  • Why 'd I pay you 150K when someone else said 30K?
  • I can build on my own DIY style, why should I pay?

It's essential to consider your website as high performing asset rather than an expense. Treating your ecommerce like an asset can impact your business in a big way where it can increase your conversions ten folds. Are you missing out on the excellent opportunities presented by ecommerce? Once you appreciate the immense value of a profitable website, you’ll also be compled to invest more into.

why experience & expertise matters

Expertise & Experience of Web Designers & Developers

For many business owners, the cost to develop a website is an important consideration. When developing a high-performing website, you require experienced web designers and developers, because expertise, skillsets and best practices can significantly impact the quality and complexity of the final product. Expertise and experience therefore has an impact on the cost of ecommerce design.

recurring ecommerce costs

5 ongoing ecommerce website costs to budget for

While the earlier ecommerce website pricing factors help you estimate the cost to build an ecommerce website, you also have to think about the ongoing costs of owning a website. We’ll dive into these costs below so you can be sure you’re 100% prepared for how much an ecommerce website costs.

1. Domain name

From KSh 2,500 / year

For your ecommerce website requires a domain. Domain names can be paid annually or every few years. Registration and renewal fee starts from KSh2,500

2. Web hosting

From: 8K / year

Web hosting cost depends on a variety of factors, such as how much traffic your website generates and any extra services you may need, such as automated backups.

3. SSL certificate costs.

From: 3K / year

An SSL certificate provides security protecting sensitive user data as it's transmitted over the internet. It keeps communications between the user and an ecommerce website private from attackers.

4. Support & maintenance

From 30K / month

Your ecommerce website needs maintenance to keep it operating flawlessly. Proactive and proper ecommerce website maintenance helps fix issues before they impact business operations and cause revenue loss as well as data breach.

5. SEO services

From: 35K / month.

The goal of SEO is to increase organic (non-paid) traffic to your ecommerce website to make it more accessible, relevant, and improve ranking on major search engines consequently and potential online shoppers.

6. Digital Marketing

From: 50K / month

Digital marketing encompasses a an array of marketing tactics and technologies aimed at reaching more consumers online. As a form of online marketing, it allows organizations to establish a brand identity and has revolutionized the marketing industry.